By now, you’ve probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare , we’re eyebrow-deep in all things new, exciting, and, yes, wish list–worthy. That said, due to the number of products we come in contact with, we’ve also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we’re quick to ignore a serum that yields disappointing results.
The good news? We’re far more often impressed than unimpressed after trying out a new product, and usually, we simply can’t wait to spread the word to all of our fellow beauty junkies (aka you). Therefore, we’ve decided gushing over our latest fave products should become a monthly ritual, and every 30 days or so, you can expect a full report detailing the highlighters, hair wands, and overnight skincare saviors we’ve become quickly addicted to.
For the most part, we’ll be covering buzzworthy launches (as those typically take up most of the action atop our product-filled desks), but we won’t dismiss new-to-us products, either. Because hey, sometimes our best discoveries are found on a friend’s vanity or on someone’s face at the bar—true (pre-quarantine) story. Ahead, the best beauty products we tried in July! Grab your game face and wallet. You’ll be needing both. Erin Jahns, Beauty Editor
Makeup artist Patrick Ta just launched a slew of new beauty products, and to be honest, I’ve been so impressed with them all. (This lip-softening masque is also a game-changer!) That said, I have to say that this hydrating fine mist has been one of my favorite new beauty additions this month. The mist itself is so fine and refreshing—you don’t feel like you just doused your face with a kiddie sprinkler—and the finish is so dewy and luxurious. It’s filled with amazing ingredients like rosehip seed oil, black tea ferment, and witch hazel extract, and I’ve been spritzing it whenever my complexion needs a pick-me-up.