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      Idaho Travel Council announces annual grant awards

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      Stanley, Idaho with Valley Creek in the foreground and Sawtooth Mountains beyond. BOISE—During its meeting held in Island Park this week, the Idaho Travel Council announced it granted $5,867,607 in tourism marketing funding to non-profit organizations through the Idaho Regional Travel and Convention Grant Program.

      Eligible award recipients include nonprofit local and regional tourism development organizations such as chambers of commerce, convention and visitors bureaus and regional travel organizations. Grant recipients use their awarded grant dollars to promote cities, towns, and regions of the state as travel destinations. Program elements are varied, but often include print and digital advertising, videography, brochures, attendance at travel shows, public relations, industry research, and the creation of websites.

      “The Idaho travel and tourism industry is a key driver of our economy. We are working together with many stakeholders to rebound in the coming year,” said Idaho Commerce Director Tom Kealey. “Restarting and growing the tourism industry has a positive impact on communities and businesses across Idaho. Our Commerce Department and the Idaho Travel Council are focused on maximizing our statewide tourism marketing efforts. Our grant program expands awareness of Idaho and influences travel to our state’s incredible destinations.”

      This year’s grant award recipients are: North Idaho Tourism Alliance, $105,500

      Coeur d’Alene Convention & Visitors Bureau, $728,000

      Post Falls Chamber of Commerce, $76,500

      Greater Sandpoint Chamber of Commerce, $187,000

      North Central Idaho Travel Assoc, $57,704

      Moscow Chamber of Commerce, $99,000

      Boise Metro Chamber of Commerce DBA Boise CVB, $1,043,644

      Cascade Chamber of Commerce, $72,680

      Nampa Chamber of Commerce, $82,800

      McCall Area Chamber of Commerce & Visitors Bureau, $303,356 Southwest Idaho Travel Assoc., $523,821

      Southern Idaho Tourism, $350,817

      Southeast Idaho High Country Tourism, $125,989

      Greater Pocatello Convention & Visitors Bureau, $156,250

      Bear Lake Valley Convention and Visitor Bureau, $42,500

      Yellowstone Teton Territory, $459,000

      Greater Idaho Falls Chamber of Commerce, $295,000

      Teton Regional Economic Coalition Inc., $143,000

      Hailey Chamber of Commerce Inc., $93,154

      Lemhi County Economic Development Assoc., $29,000

      Stanley-Sawtooth Chamber of Commerce, $60,637

      Greater Salmon Valley Chamber of Commerce, $2,222

      Challis Chamber of Commerce, $11,000

      Sun Valley Marketing Alliance Inc., $446,000

      Idaho Ski Areas Assoc., $75,400

      Idaho Outfitters & Guides Assoc., $85,500

      Idaho Lodging & Restaurant Assoc., $30,733

      Idaho RV Campgrounds Assoc., $82,400

      TOTAL 2020 ITC GRANT AWARDS: $5,867,607 Tourism is a $3.7 billion industry in Idaho. Idaho Commerce – Tourism Development activities are funded by a 2% tax paid by travelers, and collected by the state’s hotel, motel, vacation rental and private campground owners. 45% of the funds collected are used for statewide programs targeted to international and domestic travelers, tour operators, travel agents, travel journalists and content creators. Another 45% is distributed back to communities through the grant program. The remaining 10% is used for administration of the Tourism Development division.Total lodging tax collections for Fiscal Year 2020 reached $13.1 million, reflecting a decline of 3.91% over the previous year due to the COVID-19 pandemic.For a history of the grant awards, go to the website: idahocommerce.force.com .Idaho Tourism serves to inspire travelers to visit and experience Idaho’s diverse, unique beauty, western culture and history, and outdoor adventure opportunities through engaging, helpful tips, information, and resources. Tourism is Idaho’s third largest Industry and Idaho Tourism is committed to growing Idaho’s economy through targeted, impactful promotions. Go to visitidaho.org to plan your Idaho vacation.

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